Have A Go-to Pump Up Song. Mine

My First Company Failed Completely. And It Failed At About Ten Months Old. I Had About 12 Months Of Savings, So When It Failed I Was Thinking: 'do I Go Back To Work?' And At That Point I Believed So Deeply In What I Was Doing That I Couldn't Imagine Anything Else Other Than Trying To Make This Business Work.

I Am A Big Advocate For Having An Open Discussion About Team Norms And Preferences. At The Muse, Some Of Us Like To Start Working At 7:30 A.m. Others Focus Best From 10 P.m. To 2 A.m. Create A Culture Where It's Acceptable Not To Be Working When Someone Else Is Working.

Get Your Product In Front Of Actual, Living, Breathing Strangers. Your College Roommate's Approval Does Not Mean There's Market Demand.

Even Your Most Talented Employees Have Room For Growth In Some Area, And You're Doing Your Employee A Disservice If The Sum Of Your Review Is: 'you're Great!' No Matter How Talented The Employee, Think Of Ways He Could Grow Towards The Position He Might Want To Hold Two, Five, Or 10 Years Down The Line.

When You Start A New Company, You Have To Do It All. Yes, All Of It.