Hate, Hunger, And Pride Make Better Levers

The Fact Of Knowing How To Read Is Nothing, The Whole Point Is Knowing What To Read.

It Was With The Industrial Revolution, As Society Plunged Ever More Eagerly Into The Conquest Of Material Riches And Bent All Its Energies To The Accumulation Of Goods, That Material Poverty Became A Major Problem. Obviously, This Meant Abandonment Or Downgrading Of Spiritual Values, Virtue, Etc. To Share Or Not To Share In The Increase Of The Collective Wealth-this Was The Number One Question. It Was The Desire To Acquire Wealth That Prompted The Poor To Start Fighting.

The Most Favorable Moment To Seize A Man And Influence Him Is When He Is Alone In The Mass. It Is At This Point That Propaganda Can Be Most Effective.

The Individual, By Means Of The Discipline Imposed On Him By Sport, Not Only Plays And Finds Relaxation From The Various Compulsions To Which He Is Subjected, But Without Knowing It Trains Himself For New Compulsions. ... Training In Sports Makes Of The Individual An Efficient Piece Of Apparatus Which Is Henceforth Unacquainted With Anything But The Harsh Joys Of Exploiting His Body And Winning.

Propaganda Tries First Of All To Create Conditioned Reflexes In The Individual So That Certain Words, Signs, Or Symbols, Even Certain Persons Or Facts, Provoke Unfailing Reactions...the Important Thing Is That When The Time Is Ripe, The Individual Can Be Thrown Into Action By The Utilization Of The Psychological Levers That Have Been Set Up.