Great Advertising Is The Expression Of Deep

Writers Sometimes Talk As Though They Were The Only Friends Of Civilization. This Is Their Conceit. But They Have Special Powers To Serve -- Or To Corrupt -- Civilization, And Are Obliged To Use Them.

All Writers Who Can Claim To Be Called 'living' Must Be Political In A Sense. They Must Have What The Quakers Call A Concern To Understand What Is Happening In The World, And Must Engage Themselves, In Their Writing, To Promote No Comfortable Lies, Of The Sort Which People Will Pay Well To Be Told Rather Than The Truth.

One Of The Uncovenanted Benefits Of Living For A Long Time Is That, Having So Many More Dead Than Living Friends, Death Can Appear As A Step Backwards Into The Joyous Past.

Inevitably, The Flood Of Literary Pornography Loosed On Us Is Dulling Our Reactions Of Surprise Or Shock. Its Writers Are Forced To Raise The Ante, To Provide Stronger And Stronger Stimulants. Or Try To Provide Them, Since Both The Manner, The Naming Of Parts And The Few Inexpressive Four-letter Words, And The Matter, Are Narrowly Limited.

Could Anything Be Absurder Than A Man? The Animal Who Knows Everything About Himself--except Why He Was Born And The Meaning Of His Unique Existence.