Google Demotes Search Results That Don't Get

That's Always Been My Test For What Makes A Story: Is This Something Journalists Would Gossip With Each Other About?

Most Good Media Come Out Of Somebody Saying, 'this Should Exist; This Is Something I Want To Read.

Publishing Should Be A Collaboration Between Authors And Their Smartest Readers - And At Some Point The Distinction Should Become Meaningless.

Relentless And Cynical Traffic-trawling Is Bad For The Soul.

Jonah Peretti Is One Of The Smartest Web Publishers Out There. And Buzzfeed Is An Aggressive And Dynamic Company.