God Is Not An Encyclopedia Whose Task

The Goal Of Modern Propaganda Is No Longer To Transform Opinion But To Arouse An Active And Mythical Belief

No Technique Is Possible When Men Are Free. Technique Requires Predictability And, No Less, Exactness Of Prediction. It Is Necessary, Then, That Technique Prevail Over The Human Being.

To The Ideal Of High Consumption And The Downgrading Of Spiritual Values Corresponds A Conception Of Injustice That Centers Exclusively On The Problem Of Consumption; And Equality In Consumption Cannot Be Achieved Except By Violence.

The Fact Of Knowing How To Read Is Nothing, The Whole Point Is Knowing What To Read.

Again I Want To Emphasize That The Study Of Propaganda Must Be Conducted Within The Context Of A Technological Society. Propaganda Is Called Upon To Solve Problems Created By Technology, To Play On Maladjustments, And To Integrate The Individual Into A Technological World.