Go For A Business That Any Idiot

That's Not To Say There's No Such Thing As An Overvalued Market, But There's No Point Worrying About It.

In The Long Run, A Portfolio Of Well Chosen Stocks And/or Equity Mutual Funds Will Always Outperform A Portfolio Of Bonds Or A Money-market Account. In The Long Run, A Portfolio Of Poorly Chosen Stocks Won't Outperform The Money Left Under The Mattress.

A Stock Market Decline Is As Routine As A January Blizzard In Colorado. If You're Prepared, It Can't Hurt You. A Decline Is A Great Opportunity To Pick Up The Bargains Left Behind By Investors Who Are Fleeing The Storm In Panic.

There Seems To Be An Unwritten Rule On Wall Street: If You Don't Understand It, Then Put Your Life Savings Into It. Shun The Enterprise Around The Corner, Which Can At Least Be Observed, And Seek Out The One That Manufactures An Incomprehensible Product.

Never Buy Anything That You Can't Illustrate On The Back Of A Napkin.