Go Ahead, Do Something Impossible.

The Goal Of A Marketing Interaction Isn't To Close The Sale, Any More Than The Goal Of A First Date Is To Get Married. No, The Opportunity Is To Move Forward, To Earn Attention And Trust And Curiosity And Conversation.

Good Marketers Tell A Story.

You Don't Become Indispensable Merely Because You Are Different. But The Only Way To Become Indispensable Is To Be Different. That's Because If You're The Same, So Are Plenty Of Other People.

We Are Leaving The Industrial Economy And Entering The Connection Economy.

If Failure Isn't An Option, Then Success Isn't Either. Success Is Just Failure Repeated Until It Works.