Giving Is What Fuels Us. Giving Is

[our Employees] Do It Not Because We Pay Them More, But Because They Want To Be Part Of Something.

[people] Had Never Heard About Someone Giving Something Away Every Time They Sold Something.

Facts Are Neutral Until Human Beings Add Their Own Meaning To Those Facts. People Make Their Decisions Based On What The Facts Mean To Them, Not On The Facts Themselves. The Meaning They Add To Facts Depends On Their Current Story … Facts Are Not Terribly Useful To Influencing Others. People Don’t Need New Facts—they Need A New Story.

When You're Buying A Pair Of Toms, If You Don't Feel Like You're Part Of A Community, Then I've Failed.

The Most Important Step Of All Is The First Step. Start Something.