George Washington Had A Tough Second Term.

What A Joy It Is To See Really Professional Media Manipulation.

Avoid Overuse Of 'quotation “marks.”'

On The Analogy Of 'dictionary Johnson,' We Call Fred R. Shapiro, Editor Of The Just-published Yale Book Of Quotations (well Worth The $50 Price), 'quotationeer Shapiro.' Shapiro Does Original Research, Earning His 1,067-page Volume A Place On The Quotation Shelf Next To Bartlett's And Oxford's.

Last, But Not Least, Avoid Cliches Like The Plague.

Never Put The Story In The Lead. Let 'em Have A Hot Shot Of Ambiguity Right Between The Eyes.