From The Business Point Of View—not To

Having Seen A Non-market Economy, I Suddenly Understood Much Better What I Liked About A Market Economy.

When I Was A Young Student, I Thought Grow-ups Would Come And Make Things Work. Now I Realize That Grown-ups Are Just Kids With Wrinkles.

The Net Is Not A Single Home. Rather, It's An Environment Where Thousands Of Small Homes And Communities Can Form And Define And Design Themselves.

People Have To Understand That They Can Reject Technology. They Can Turn Off Their Cell Phone. They Can Stop Looking At Their E-mail. It's There If They Want It. It's Not Being Forced On Them.

People Still Have A Choice, But, If They Find It All Too Confusing, Or They Just Want Someone Else To Make A Choice For Them, There's A Default That Works Pretty Well. That's This Concept Of Libertarian Paternalism. And It's Handy.