Fortunes Cannot Grow; Someone Has To Increase

It Is Not The Fault Of The Entrepreneurs That The Consumers,the People, The Common Man,prefer Liquor To Bibles And Detective Stories To Serious Books, And That Governments Prefer Guns To Butter. The Entrepreneur Does Not Make Greater Profits In Selling Bad Things Than In Selling Good Things. His Profits Are The Greater The Better He Succeeds In Providing The Consumers With Those Things They Ask For Most Intensely.

In The Long Run Even The Most Despotic Governments With All Their Brutality And Cruelty Are No Match For Ideas. Eventually The Ideology That Has Won The Support Of The Majority Will Prevail And Cut The Ground From Under The Tyrant's Feet. Then The Oppressed Many Will Rise In Rebellion And Overthrow Their Masters.

The Greater Productivity Of Work Under The Division Of Labor Is A Unifying Influence. It Leads Men To Regard Each Other As Comrades In A Joint Struggle For Welfare, Rather Than As Competitors In A Struggle For Existence. It Makes Friends Out Of Enemies, Peace Out Of War, Society Out Of Individuals.

This, Then, Is Freedom In The External Life Of Man-that He Is Independent Of The Arbitrary Power Of His Fellows.

Big Business Depends Entirely On The Patronage Of Those Who Buy Its Products: The Biggest Enterprises Loses Its Power And Its Influence When It Loses Its Customers.