Formal Art Is Essentially Rational.

[the Artist's Aim Is] Not To Instruct The Viewer, But To Give Him Information... . The Artist Would Follow His Predetermined Premise To Its Conclusion, Avoiding Subjectivity. Chance, Taste, Or Unconsciously Remembered Forms Would Play No Part In The Outcome. The Serial Artist Does Not Attempt To Produce A Beautiful Or Mysterious Object But Functions Merely As A Clerk Cataloguing The Results Of His Premise.

The Artist Is Seen Like A Producer Of Commodities, Like A Factory That Turns Out Refrigerators.

Once It Is Out Of His Hand The Artist Has No Control Over The Way A Viewer Will Perceive The Work. Different People Will Understand The Same Thing In A Different Way.

When An Artist Uses A Conceptual Form Of Art, It Means That All Of The Planning And Decisions Are Made Beforehand And The Execution Is A Perfunctory Affair. The Idea Becomes A Machine That Makes The Art.

Most Ideas That Are Successful Are Ludicrously Simple. Successful Ideas Generally Have The Appearance Of Simplicity Because They Seem Inevitable. In Terms Of Idea The Artist Is Free To Even Surprise Himself. Ideas Are Discovered By Intuition.