For Tribal Man, Space Was The Uncontrollable

Technology Is That Which Separates Us From Our Environment.

The Copy Of An Ad Is Merely A Punning Gag To Distract The Critical Faculties While The Image Of The Product Goes To Work On The Hypnotized Viewer. Those Who Have Spent Their Lives Protesting About 'false And Misleading Ad Copy' Are Godsends To Advertisers, As Teetotalers Are To Brewers, And Moral Censors Are To Books And Films. The Protesters Are The Best Acclaimers And Accelerators. Since The Advent Of Pictures, The Job Of The Ad Copy Is As Incidental And Latent As The 'meaning' Of A Poem Is To A Poem, Or The Words Of A Song Are To A Song.

Far More Thought And Care Go Into The Composition Of Any Prominent Ad In A Newspaper Or Magazine Than Go Into The Writing Of Their Features And Editorials.

Throughout Finnegans Wake Joyce Specifies The Tower Of Babel As The Tower Of Sleep, That Is, The Tower Of The Witless Assumption, Or What Bacon Calls The Reign Of The Idols.

Nothing Is Inevitable If We Are Willing To Contemplate What Is Happening.