For The First Four Years, No New

An Employer Has No Business With A Man's Personality... The Task Is Not To Change Personality, But To Enable A Person To Achieve And To Perform.

We Know Nothing About Motivation. All We Can Do Is Write Books About It.

There Is The Risk You Cannot Afford To Take, And There Is The Risk You Cannot Afford Not To Take.

The Great Challenge To Management Today Is To Make Productive The Tremendous New Resource, The Knowledge Worker. This, Rather Than The Productivity Of The Manual Worker, Is The Key To Economic Growth And Economic Performance In Today's Society.

Quality In A Product Or Service Is Not What The Supplier Puts In. It Is What The Customer Gets Out And Is Willing To Pay For. A Product Is Not Quality Because It Is Hard To Make And Costs A Lot Of Money, As Manufacturers Typically Believe. This Is Incompetence. Customers Pay Only For What Is Of Use To Them And Gives Them Value. Nothing Else Constitutes Quality.