For Most Modern Marketers, Quantity Isn't The

A Brand Is The Set Of Expectations, Memories, Stores And Relationships That, Taken Together, Account For A Consumer's Decision To Choose One Product Or Service Over Another.

Traditional Sales And Marketing Involves Increasing Market Shares, Which Means Selling As Much Of Your Product As You Can To As Many Customers As Possible. One-to-one Marketing Involves Driving For A Share Of Customer, Which Means Ensuring That Each Individual Customer Who Buys Your Product Buys More Product, Buys Only Your Brand, And Is Happy Using Your Product Instead Of Another To Solve His Problem. The True, Current Value Of Any One Customer Is A Function Of The Customer's Future Purchases, Across All The Product Lines, Brands, And Services Offered By You.

Connect, Create Meaning, Make A Difference, Matter, Be Missed.

In A Digital World, The Gift I Give You Almost Always Benefits Me More Than It Costs.

The Problem With Working With A Coach Isn't That We Don't Know What To Do. The Real Problem Is That We Don't Want To Change Our Mind.