Following The Well-lit Path, Offers Little In

Positive Thinking Doesn't Guarantee Results, All It Offers Is Something Better Than Negative Thinking.

When We Think Of Design, We Usually Imagine Things That Are Chosen Because They Are Designed. Vases Or Comic Books Or Architecture... It Turns Out, Though, That Most Of What We Make Or Design Is Actually Aimed At A Public That Is There For Something Else. The Design Is Important, But The Design Is Not The Point. Call It "public Design"... Public Design Is For Individuals Who Have To Fill Out Our Tax Form, Interact With Our Website Or Check Into Our Hotel Room Despite The Way It's Designed, Not Because Of It.

More And More People Now Have Jobs That Require Them To Confront The Risk Of Appearing Stupid On A Regular Basis.

There Are Lots Of Good Reasons To Abandon A Project. Having A Little Competition Is Not One Of Them.

Everyone Picks The Best One When Given A Choice.