First We Build The Tools, Then They

Today It Is Not The Classroom Nor The Classics Which Are The Repositories Of Models Of Eloquence, But The Ad Agencies.

New Media Are New Archetypes, At First Disguised As Degradations Of Older Media.

Tv Acting Is So Extremely Intimate, Because Of The Peculiar Involvement Of The Viewer With The Completion Or "closing" Of The Tv Image, That The Actor Must Achieve A Great Degree Of Spontaneous Casualness That Would Be Irrelevant In Movie And Lost On The Stage. For The Audience Participates In The Inner Life Of The Tv Actor As Fully As In The Outer Life Of The Movie Star. Technically, Tv Tends To Be A Close-up Medium. The Close-up That In The Movie Is Used For Shock Is, On Tv, A Quite Casual Thing.

In The Phaedrus, Plato Argued That The New Arrival Of Writing Would Revolutionize Culture For The Worst. He Suggested That It Would Substitute Reminiscence For Thought And Mechanical Learning For The True Dialect Of The Living Quest For Truth By Discourse And Conversation.

While Poe And The Symbolists Were Exploring The Irrational In Literature, Freud Had Begun To Explore The Resonant Figure/ground Double-plot Of The Conscious And Unconscious.