Everybody Experiences Far More Than He Understands.

I Don't Want Them To Believe Me, I Just Want Them To Think.

The Content Or Time-clothing Of Any Medium Or Culture Is The Preceding Medium Or Culture.

Typography Is Not Only A Technology But Is In Itself A Natural Resource Or Staple, Like Cotton Or Timber Or Radio; And, Like Any Staple, It Shapes Not Only Private Sense Ratios But Also Patterns Of Communal Interdependence.

Gramophone And Movies Were Merely The Mechanization Of Speech And Gesture. But The Radio And Tv Were Not Just The Electronification Of Speech And Gesture But The Electronification Of The Entire Range Of Human Personal Expressiveness. With Electronification The Flow Is Taken Out Of The Wire And Into The Vacuum Tube Circuit, Which Confers Freedom And Flexibility Such As Are In Metaphor And In Words Themselves.

Most People Are Alive In An Earlier Time, But You Must Be Alive In Our Own Time.