Even If You Fall On Your Face,

A Negotiator Should Observe Everything. You Must Be Part Sherlock Holmes, Part Sigmund Freud.

Information Is A Negotiator's Greatest Weapon.

Never Be Associated With Someone You Can't Be Proud Of, Whether You Work For Him Or He Works For You

You Should Think Of Your Customers As Partners, Or Better Still, Family.

The Closer You Get To Your Ultimate Customer, The More You Learn About Your Business.