Evangelism Is Selling A Dream.

Let Yourself Be Enchanted In Small Ways.

I Have Four Kids In A Private School Who Have Not Yet Entered College. Their Tuition Is What Keeps Me Motivated. Life Is Simple Sometimes.

'branding' Has Taken On Too Much Of A Role As A Specialized Craft Performed By Voodoo Artists.

People Are Free Or Cheap. Marketing: Using Twitter Or Blogs. Cheap Or Free. Infrastructure: Call Up Amazon, Call Up Rackspace, Terabytes Of Data In The Clouds, Thousand Dollars, Two Thousand Dollars.

My Books Are Always Tactical, Bullet Lists, This Is What You Need To Do Because I'm Trying To Appeal To People Who Are Trying To Change The World And They Need Checklists.