Entire Families Work For Xerox.

Not Everybody Is Created Equal, And It's Important For Companies To Identify Those High Potentials And Treat Them Differently, Accelerate Their Development And Pay Them More. That Process Is So Incredibly Important To Developing First-class Leadership In A Company.

My Dad Was An Editor And A Writer, And That's Really Where I Would Have Liked To Have Gone. But The Genetic Link Was Not Intact There, So I Wound Up Going Into Business. But I Love To Write, Still. I'm Not A Great Writer, But I Enjoy It.

When I Became Ceo Of Xerox 10 Years Ago, The Company's Situation Was Dire. Debt Was Mounting, The Stock Sinking And Bankers Were Calling. People Urged Me To Declare Bankruptcy, But I Felt Personally Responsible For Tens Of Thousands Of Employees.

Employees Are A Company's Greatest Asset - They're Your Competitive Advantage. You Want To Attract And Retain The Best; Provide Them With Encouragement, Stimulus, And Make Them Feel That They Are An Integral Part Of The Company's Mission.

The Obama Campaign Is One Of The Greatest Examples Of What Is Possible In The Brave New World Of 21st Century Marketing. They Did A Masterful Job Of Connecting With Minds, Personalizing Messages, Refining Old And New Media, Sending Clear Messages, And Providing The Feedback That Enabled Them To Respond To The Messages They Heard.