Effort Is Its Own Reward If You

Traditional Sales And Marketing Involves Increasing Market Shares, Which Means Selling As Much Of Your Product As You Can To As Many Customers As Possible. One-to-one Marketing Involves Driving For A Share Of Customer, Which Means Ensuring That Each Individual Customer Who Buys Your Product Buys More Product, Buys Only Your Brand, And Is Happy Using Your Product Instead Of Another To Solve His Problem. The True, Current Value Of Any One Customer Is A Function Of The Customer's Future Purchases, Across All The Product Lines, Brands, And Services Offered By You.

Learning Is Not Done To You, It Is Something You Choose To Do.

One Key To Moving Forward Is Knowing What To Leave Behind.

It Always Feels Too Soon To Leap. But You Have To. Because That's The Moment Between You And Remarkable.

It's Uncomfortable To Challenge The Status Quo.