Effective Process Is Not Bureaucracy. Bureaucracy Is

We Can't Be In Survival Mode. We Have To Be In Growth Mode.

If You Do Build A Great Experience, Customers Tell Each Other About That. Word Of Mouth Is Very Powerful.

I Think There Are Going To Be A Bunch Of Tablet-like Devices. It's Really A Different Product Category.

One Of The Things That Gets Me Up In The Morning Is Knowing That Customer Expectations Are Always Rising, And I Find That Very Exciting.

Many Of The Traits That Make Amazon Unusual Are Now Deeply Ingrained In The Culture. In Fact, If I Wanted To Change Them, I Couldn't. The Cultures Are Self-reinforcing, And That's A Good Thing.