Education Is Civil Defence Against Media Fallout.

Any Expensive Ad Represents The Toil, Attention, Testing, Wit, Art, And Skill Of Many People. Far More Thought And Care Go Into The Composition Of Any Prominent Ad In A Newspaper Or Magazine Than Go Into The Writing Of Their Features And Editorials.

An Administrator In A Bureaucratic World Is A Man Who Can Feel Big By Merging His Non-entity In An Abstraction. A Real Person In Touch With Real Things Inspires Terror In Him.

The Medium, Or Process, Of Our Time - Electric Technology Is Reshaping And Restructuring Patterns Of Social Interdependence And Every Aspect Of Our Personal Life. It Is Forcing Us To Reconsider And Re-evaluate Practically Every Thought, Every Action.

Ads Push The Principle Of Noise All The Way To The Plateau Of Persuasion. They Are Quite In Accord With The Procedures Of Brainwashing.

Only Puny Secrets Need Protection. Big Discoveries Are Protected By Public Incredulity.