I Urge You To Set A Tough,

Today Brands Are Everything, And All Kinds Of Products And Services - From Accounting Firms To Sneaker Makers To Restaurants - Are Figuring Out How To Transcend The Narrow Boundaries Of Their Categories And Become A Brand Surrounded By A Tommy Hilfiger-like Buzz.

Excellent Firms Don't Believe In Excellence - Only In Constant Improvement And Constant Change.

Take Someone New And Weird To Lunch Today

I Wrote The Book Based On A Blog That I Keep. I Also Tweet. I Don't Think That For An Incredibly Old Fart I'm Totally Behind The Power Curve. I Really Believe That The Essentials Of Human Relationships Remain The Same.

Business Book Writing For Me Is When Some Set Of Ideas Gets Stuck In My Mind, I Write A Book About It. I Haven't Got A Theory And I Haven't Got A Framework.