Economists Talk About Profit Motive, But Nothing

The Critical Question Is Not "how Can I Achieve?" But "what Can I Contribute?"

Customers Pay Only For What Is Of Use To Them And Gives Them Value. Nothing Else Constitutes Quality.

Objectives Are Not Fate; They Are Direction. They Are Not Commands; They Are Commitments. They Do Not Determine The Future; They Are A Means To Mobilize Resources And Energies Of The Business For The Making Of The Future.

By Themselves, Character And Integrity Do Not Accomplish Anything. But Their Absence Faults Everything Else.

The Aim Of Marketing Is To Make Selling Superfluous.