Drive, Determination, Passion And Hard Work Are

I Don't Think So, In That Virgin Is Already A Global Brand. Brands Like Amazon Have Had To Spend Hundreds Of Millions Of Pounds You Know, Building Their Brands, Whereas Virgin Is Already Well-known Around The World.

So I Became A Publisher By Mistake - Well, Not Quite By Mistake, Because I Wanted To Be An Editor But I Had To Make Sure The Magazine Would Survive. The Point Is This: Most Businesses Fail, So If You're Going To Succeed, It Has To Be About More Than Making Money.

Seek Out Strategic Alliances; They Are Essential To Growth And Provide Resistance To Bigger Competition.

There Is No Point In Going Into A Business Unless You Can Make A Radical Difference In Other People’s Lives.

Focus On Your Business Strengths And Keep Its Weaknesses Away From The Competition Or Public.