Don't Think About Making Money, Think About

We've Got An Engaging, Edgy, Vibrant, Fun Product, ... It May Or May Not Work, But We're Going To Give It Our Best Shot.

If Something Can't Be Explained On The Back Of An Envelope, It's Rubbish.

Screw It, Let's Do It - Just Get On With It And Do It

And Ever Since Then [i] Have Set Up Businesses Basically Out Of Frustration. I Mean, I Set Up Virgin Atlantic With One Second-hand 747 Because I Hated The Experience Of Flying On Other People's Airlines. And I Thought, You Know, I Could Try To Create The Kind Of Airline That I'd Like To Fly On. And People Liked It.

People Flourish If They’re Praised.