Don't Ask People To Do Something You

And This Is The Beginning Of The End.

Most Venture Capitalists Won't Read A Business Plan Unless The Entrepreneur Is Introduced To Them By A Contact.

The Hard Part Is Implementing The Decision, Not Making It.

Do You Know What The Difference Is Between Pr And Advertising? Advertising Is When You Say How Great You Are. Pr Is When Other People Say How Great You Are. Pr Is Better.

"(big Name Research Firm) Says Our Market Will Be $50 Billion In 2010." Every Entrepreneur Has A Few Slides About How The Market Potential For His Segment Is Tens Of Billions. It Doesn't Matter If The Product Is Bar Mitzah Planning Software Or 802.11 Chip Sets. Venture Capitalists Don't Believe This Type Of Forecast Because It's The Fifth One Of This Magnitude That They've Heard That Day. Entrepreneurs Would Do Themselves A Favor By Simply Removing Any Reference To Market Size Estimates From Consulting Firms.