Don't Ask People To Do Something You

• People Deserve A Break. The Stressed And Unorganized Person Who Doesn’t Have The Same Priorities As You May Be Dealing With An Autistic Child, Abusive Spouse, Fading Parents, Or Cancer. Don’t Judge People Until You’ve Walked A Mile In Their Shoes. Give Them A Break Instead.

Klout And Various Measurements Of Influence Are Fun. I Love To See Where I Score On Them, But There's A Computer Algorithm Behind The Calculation. If There's An Algorithm, It Can Be Gamed. Even If It's Not Gameable, You Have To Take A Leap Of Faith That The Number Of Followers, Retweets, Mentions, Whatever Really Mean Something.

In Giving Presentations, Use The 10/20/30 Rule....use Only 10 Slides, Take 20 Minutes Maximum, And Use At Least 30-point Fonts.

"patents Make Our Product Defensible." The Optimal Number Of Times To Use The P Word In A Presentation Is One. Just Once, Say, "we Have Filed Patents For What We Are Doing." Done. The Second Time You Say It, Venture Capitalists Begin To Suspect That You Are Depending Too Much On Patents For Defensibility. The Third Time You Say It, You Are Holding A Sign Above Your Head That Says, "i Am Clueless."

If You Have More Money Than Brains, You Should Focus On Outbound Marketing, If You Have More Brains Than Money, You Should Focus On Inbound Marketing.