Do Your Best At Every Job. Don't

But It's A Disservice To Constantly Put Things In This Radical New Light - That It's Going To Change Everything. Things Don't Have To Change The World To Be Important.

If I Had Never Dropped In On That Single Course In College, The Mac Would Have Never Had Multiple Typefaces Or Proportionally Spaced Fonts. And Since Windows Just Copied The Mac, It's Likely That No Personal Computer Would Have Them.

Intuition Is A Very Powerful Thing, More Powerful Than Intellect.

We've Had One Of These Before, When The Dot-com Bubble Burst. What I Told Our Company Was That We Were Just Going To Invest Our Way Through The Downturn, That We Weren't Going To Lay Off People, That We'd Taken A Tremendous Amount Of Effort To Get Them Into Apple In The First Place; The Last Thing We Were Going To Do Is Lay Them Off.

We Don't Settle For Anything Less Than Excellence.