Do Not Seek Praise. Seek Criticism.

Advertising Gets Such A Bashing From The World. At Parties You Are Always Asked, 'aren't You Just Selling People Things They Don't Want?

Do Not Put Cleverness In Front Of The Communication.

How You Perceive Yourself Is How Others Will See You.

It's Wrong To Be Right; It's Right To Be Wrong.

The More Strikingly Visual Your Presentation Is, The More People Will Remember It. And More Importantly, They Will Remember You.