Do It, Fix It, Try It.

Forget All The Conventional 'rules' But One. There Is One Golden Rule: Stick To Topics You Deeply Care About And Don't Keep Your Passion Buttoned Inside Your Vest. An Audience's Biggest Turn-on Is The Speaker's Obvious Enthusiasm. If You Are Lukewarm About The Issue, Forget It!

The Populations Of Most Cities Around The World Continue To Grow. The Reasonspeople Congregate In Cities Are Various And Complex, And The Dawn Of The Digital Age Has Not Put Much Of Adamper On The Human Urge To Congregate.

If You're Not Confused, You're Not Paying Attention.

If There Is A Single Tragic Flaw That Mars Our Biggest Enterprises, It Is Conservatism - The Failure To Fail, And Fail Big, In An Era Of Unprecedented Volatility And Ambiguity.

Regardless Of Age, Regardless Of Position, Regardless Of The Business We Happen To Be In, All Of Us Need To Understand The Importance Of Branding. We Are Ceos Of Our Own Companies: Me, Inc. To Be In Business Today, Our Most Important Job Is To Be Head Marketer For The Brand Called You.