Disruption Is, At Its Core, A Really

There Are More Than 9,000 Billing Codes For Individual Procedures And Units Of Care. But There Is Not A Single Billing Code For Patient Adherence Or Improvement, Or For Helping Patients Stay Well.

We Have Found That Companies Need To Speak A Common Language, Because Some Of The Suggested Ways To Harness Disruptive Innovation Are Seemingly Counter-intuitive. If Companies Don't Have That Common Language, It Is Hard For Them To Come To Consensus On A Counter-intuitive Course Of Action.

There Are Other Dimensions Of Biotechnology. If You Think Of Biotechnology Like The Internet, It's Not A Category - It's An Infrastructure That Can Be Deployed To Sustain Or Disrupt. In Health Care, The Most Complex Problems At The High End Have To Be Dealt With In A Problem-solving Mode By The Best, Most Experienced Physicians You Can Find.

In A Large Successful Company Where Your Power Base As Ceo Isn't All That Secure, It's Hard For A Ceo To Pursue A Truly Disruptive Strategy.

The Mistake Managers Often Make Is Defining Their Industry Too Narrowly. Digital's Market Share In The Minicomputer Market Stayed Very Robust Even As It Fell Off The Cliff. Disruption Seems To Come Out Of Nowhere, But If You Know What To Look For, You Can Spot Important Developments Well Before The Market Does.