Diaper Backward Spells Repaid. Think About It.

Innovation For Holders Of Conventional Wisdom Is Not Novelty But Annihilation.

Advertising Is The Greatest Art Form Of The 20th Century.

All Discoveries In Art And Science Result From An Accumulation Of Errors.

Professionalism Merges The Individual Into Patterns Of Total Environment. Amateurism Seeks The Development Of The Total Awareness Of The Individual And The Critical Awareness Of The Groundrules Of Society. The Amateur Can Afford To Lose. The Professional Tends To Classify And Specialise, To Accept Uncritically The Groundrules Of The Environment. The Groundrules Provided By The Mass Response Of His Colleagues Serve As A Pervasive Environment Of Which He Is Contentedly Unaware. The 'expert' Is The Man Who Stays Put.

Most Of Our Assumptions Have Outlived Their Uselessness.