Develop Your Eccentricities While You Are Young.

If You Can’t Advertise Yourself, What Hope Do You Have Of Advertising Anything Else?

Nobody Should Be Allowed To Create General Advertising Until He Has Served His Apprenticeship In Direct-response

The More Informative Your Advertising, The More Persuasive It Will Be.

If You Have All The Research, All The Ground Rules, All The Directives, All The Data - It Doesn't Mean The Ad Is Written. Then You've Got To Close The Door And Write Something - That Is The Moment Of Truth Which We All Try To Postpone As Long As Possible.

There Is One Catagory Of Advertising Which Is Totally Uncontrolled And Flagrantly Dishonest: The Television Commercials For Candidates In Presidential Elections.