Death Is A Mystery, And Burial Is

If You Don't Have The Time To Read, You Don't Have The Time Or The Tools To Write.

A Campaign, Like A Brand, Is Not Just A Number Of Bits Put Together - A Claim Here, A Pack Shot There, A Reason Why Somewhere Else. If We Try To Produce It By The Atomistic Approach, We Will End Up With A Sort Of Identikit Brand. It Will Be A Perfect Description Of The Structure Of The Brand, As The Identikit Can Describe The Contours Of The Face. But It Won't Be The Same Thing. The Brand Will Never Come To Life.

By And Large... The Good's An Illusion, Little Fables Folks Tell Themselves So They Can Get Through Their Days Without Screaming Too Much.

One Of Life's Great Truths Is This: When One Is About To Be Struck By A Speeding Six-hundred Pound Coke Machine, One Need Worry About Little Else.

May You Find Your Tower, Roland, And Breach It, And May You Climb To The Top!