Culture Must Have Its Ultimate Aim In

The Susceptibility Of The Average Modern To Pictorial Suggestion Enables Advertising To Exploit His Lessened Power Of Judgment.

We Are Living In A Demented World. And We Know It. It Would Not Come As A Surprise To Anyone If Tomorrow The Madness Gave Way To Afrenzy Which Would Leave Our Poor Europe In A State Of Distracted Stupor, With Engines Still Turning And Flags Streaming In The Breeze, But With The Spirit Gone.

Nelson's Famous Signal Before The Battle Of Trafalgar Was Not: "england Expects That Every Man Will Be A Hero." It Said: "englandexpects That Every Man Will Do His Duty." In 1805 That Was Enough. It Should Still Be.

Under Weak Government, In A Wide, Thinly Populated Country, In The Struggle Against The Raw Natural Environment And With The Freeplay Of Economic Forces, Unified Social Groups Become The Transmitters Of Culture.

Play Is Older Than Culture, For Culture, However Inadequately Defined, Always Presupposes Human Society, And Animals Have Not Waited For Man To Teach Them Their Playing.