Culture Means Control Over Nature.

If A Serious Statement Is Defined As One That May Be Made In Terms Of Waking Life, Poetry Will Never Rise To The Level Of Seriousness. It Lies Beyond Seriousness, On That More Primitive And Original Level Where The Child, The Animal, The Savage, And The Seer Belong, In The Region Of Dream, Enchantment, Ecstasy, Laughter. To Understand Poetry We Must Be Capable Of Donning The Child's Soul Like A Magic Cloak And Of Forsaking Man's Wisdom For The Child's.

The Susceptibility Of The Average Modern To Pictorial Suggestion Enables Advertising To Exploit His Lessened Power Of Judgment.

Nelson's Famous Signal Before The Battle Of Trafalgar Was Not: "england Expects That Every Man Will Be A Hero." It Said: "englandexpects That Every Man Will Do His Duty." In 1805 That Was Enough. It Should Still Be.

The Second Fundamental Feature Of Culture Is That All Culture Has An Element Of Striving.

Every Work Of History Constructs Contexts And Designs, Forms In Which Past Reality Can Be Comprehended. History Creates Comprehensibility Primarily By Arranging Facts Meaningfully And Only In A Very Limited Sense By Establishing Strict Causal Connections.