Creativity In Life Is About Saying Yes

Atari Always Was A Technology-driven Company, And We Were Very Keen On Keeping The Technological Edge On Everything. There's A Whole Bunch Of Things That We Innovated. We Made The First Computer That Did Stamps Or Sprites, We Did Screen-mapping For The Very First Time, And A Lot Of Stuff Like That. We Had Some Of The Most Sophisticated Sound-creating Systems, And Were Instrumental In Midi.

In 1989, Simcity Introduced An Entirely New Brand Of Game Play.

I Appreciate The Fact That Technology And Games Are A Big Part Of Life.

My Perception Is That I'm A Guy Who Really Does A Lot Of Homework Surrounding Any Project That I Do.

Everybody Copied Atari Products. So We Started Messing With Them And It Was Fun. We Bought Enough Chips That We Could Get Them Mislabeled. So We Bankrupted At Least Two Companies Which Copied Our Boards, And Bought All The Parts But They Were The Wrong Parts, So They're Sitting On All This Inventory They Can't Sell Because The Games Don't Work.