Creativity In Life Is About Saying Yes

People Can Buy A Bottle Of Gin And Drink It At Home For About A Buck A Drink, Whereas They Are Willing To Go To A Bar And Pay 12 Bucks For The Same Cocktail. The Difference Is That Man Needs To Be Social. So I Believe That There Is A Strong Demand For Games That Are Social.

In The Early Days Of The Video Game Business, Everybody Played. The Question Is, What Happened? My Theory - And I Think It's Pretty Well Borne Out - Is That In The '80s, Games Got Gory, And That Lost The Women. And Then They Got Complex, And That Lost The Casual Gamer.

I Try To Get A Vision Of The Future, And Then I Try To Figure Out Where The Discontinuities Are.

The Subtle Generational Cues That Make One Thing Cool And Another Uncool Aren't Always Obvious To A Parent. My Children Are My Dinner-table Sounding Board. I've Come Up With Some Wonderful Ideas That They Universally Dismissed As 'lame.'

I Guess I'd Like To Be Known For Being An Innovator, Fostering Creativity, Thinking Outside The Box. You Know, Keeping People Playful.