Creativity Comes From Spontaneous Meetings, From Random

After All The Statistics And Calculations Are Formulated, The One Element That Breathes Life Into Marketing Is Good Design.

Innovation Is Saying 'no' To 1,000 Things.

Your Customers Don't Care About You. They Don't Care About Your Product Or Service. They Care About Themselves, Their Dreams, Their Goals. Now, They Will Care Much More If You Help Them Reach Their Goals, And To Do That, You Must Understand Their Goals, As Well As Their Needs And Deepest Desires.

A Lot Of People In Our Industry Haven't Had Very Diverse Experiences. So They Don't Have Enough Dots To Connect, And They End Up With Very Linear Solutions Without A Broad Perspective On The Problem. The Broader One's Understanding Of The Human Experience, The Better Design We Will Have.

People Need To Have The Incentive That If They Invest And Succeed, They Can Make A Fair Profit. Otherwise They'll Stop Investing.