Consumers Want A Better World, Not Just

It Is Time For Corporate America To Become 'the Third Pillar' Of Social Change In Our Society, Complementing The First Two Pillars Of Government And Philanthropy. We Need The Entire Private Sector To Begin Committing Itself Not Just To Making Profits, But To Fulfilling Higher And Larger Purposes By Contributing To Building A Better World.

By Linking With Friends And Ultimately Strangers And Building Those Relationships, Social Media Is Reweaving The Social Fabric That Can Then Be Used To Scale Your Non-profit Efforts.

One Of The Greatest Challenges Companies Face In Adjusting To The Impact Of Social Media, Is Knowing Where To Start.

When Thinking Through Who To Bring Together To Generate New Ideas, It Is More Effective To Combine Specialists From Very Different And Unrelated Disciplines Rather Than A Variety Of People With Different Skills Sets In The Same Field.

The Question Remains: Which Brands Will Commit To Creating A Private Sector Pillar Of Social Change, And Which Will Become Casualties Of Their Own Outdated Thinking?