Consumers Want A Better World, Not Just

The Private Sector Must Play A Role In Ensuring The Prosperity And Health Of The People Who Comprise Its Market. It Is Time For The Private Sector To Become A Proactive Partner Contributing To The Efforts Of Governments And Philanthropies.

Business Practices And How We Treat The Planet Are Also In Desperate Need Of Re-humanization.

The Advent Of Google+ And The Emergence Of The Personalized Web Means This Is More True Than Ever. Brands, And Their Advertising Partners, Must Wake Up To This Challenge And Define Themselves With Clarity, Consistency And Authenticity. Otherwise They Just Might Find Themselves Shouting In A Ghost Town.

Non-disclosure In The Internet Age Is Quickly Perceived As A Breach Of Trust. Government, Corporations And Each Of Us As Individuals Must Recalibrate How We Live And Share Our Lives Appropriate To The Information Now Available And The Expectations Of Others.

Find The Human In The Technology. The Currency Marketers Trade In Has Not Changed Even If The Methods Have. Emotion Is What We Exchange.