Consumers Want A Better World, Not Just

For Decades, Media Companies Have Largely Controlled The Tools Through Which Consumers Were Told What To Buy, Wear Or Think. Now Consumers Possess The Same Ability To Produce, Distribute And Curate Content And Distribute It To Their Peers In Real Time Across Social Media Platforms.

Companies, To Date, Have Often Used The Excuse That They Are Only Beholden To Their Shareholders, But We Need Shareholders To Think Of Themselves As Stakeholders In The Well Being Of Society As Well.

Done Correctly, Everyone From Individual Speakers To Large Organizations Can Inspire Citizens And Customers To Spread A Message Using Their Own Social Channels, And In So Doing, Inspire Countless Supporters To Build Their Reputation, Profits And Social Impact.

Without Question, Ceos, Executives And Employees In Companies In The United States And Around The World Have Rallied To Face The Challenge Of A Social Media Marketplace.

There Is An Overwhelming Amount Of Information Available To Us All On The Web Each Day, Not To Mention What Is Shared With Us By Our Family, Friends, Fans, And Followers. This Necessitates The Need To Filter Through All That Information And To Decide For Ourselves Where To Put Our Attention.