Complexity Creates Confusion, Simplicity Focus.

Complacency With Our Traditional Judgement Based Thinking Methods Is Not Enough. Our Existing Thinking Habits Are Excellent Just As The Rear Wheel Of A Motor Car Is Excellent But Not Enough. We Need To Put Far More Emphasis On Creative And Design Thinking. Judgement And Analysis Are Not Enough.

Creativity Makes Life More Fun And More Interesting.

Some People Are Aware Of Another Sort Of Thinking Which... Leads To Those Simple Ideas That Are Obvious Only After They Have Been Thought Of... The Term 'lateral Thinking' Has Been Coined To Describe This Orther Sort Of Thinking; 'vertical Thinking' Is Used To Denote The Conventional Logical Process.

As Competition Intensifies, The Need For Creative Thinking Increases. It Is No Longer Enough To Do The Same Thing Better . . . No Longer Enough To Be Efficient And Solve Problems.

What Is Urgent Will Always Take Precedence Over What Is Important.