Companies Do Not Do New Things Because

Somewhere Out There Is A Bullet With Your Company's Name On It. Somewhere Out There Is A Competitor, Unborn And Unknown, That Will Render Your Strategy Obsolete. You Can't Dodge The Bullet – You're Going To Have To Shoot First. You're Going To Have To Out-innovate The Innovators.

I'm Not One Of Those Professors Whose Office Is Encased Floor-to-ceiling With Books. By The Way, I Think Academics Do This To Intimidate Their Visitors.

In Most Companies, The Formal Hierarchy Is A Matter Of Public Record - It's Easy To Discover Who's In Charge Of What. By Contrast, Natural Leaders Don't Appear On Any Organization Chart.

The Problem With The Future Is That It Is Different, If You Are Unable To Think Differently, The Future Will Always Arrive As A Surprise.

One Doesn't Have To Be A Marxist To Be Awed By The Scale And Success Of Early-20th-cent Ury Efforts To Transform Strong-willed Human Beings Into Docile Employees.