Communication Is The Transfer Of Emotion.

Everyone Picks The Best One When Given A Choice.

The Status Quo Is Leaving The Building, And Quickly.

The Goal Of A Marketing Interaction Isn't To Close The Sale, Any More Than The Goal Of A First Date Is To Get Married. No, The Opportunity Is To Move Forward, To Earn Attention And Trust And Curiosity And Conversation.

Artists Are People With A Genius For Finding A New Answer, A New Connection, Or A New Way Of Getting Things Done.

Even Good Excuses, Really Good Ones, Don't Help Very Much. Explanations, On The Other Hand, Are Both Scarce And Useful. And Accurate Forecasts And Insightful Intuition Are Priceless.