California, The Department Store State.

So By All Means Let's Have A Television Show Quick And Long, Even If The Commercial Has To Be Delivered By A Man In A White Coat With A Stethoscope Hanging Around His Neck, Selling Ergot Pills. After All The Public Is Entitled To What It Wants, Isn't It? The Romans Knew That And Even They Lasted Four Hundred Years After They Started To Putrefy.

You Can Always Tell A Detective On Tv. He Never Takes His Hat Off.

And The Commercials Would Have Sickened A Goat Raised On Barbed Wire And Broken Beer Bottles.

The Average Detective Story Is Probably No Worse Than The Average Novel, But You Never See The Average Novel. It Doesn't Get Published. The Average -- Or Only Slightly Above Average -- Detective Story Does.... Whereas The Good Novel Is Not At All The Same Kind Of Book As The Bad Novel. It Is About Entirely Different Things. But The Good Detective Story And The Bad Detective Story Are About Exactly The Same Things, And They Are About Them In Very Much The Same Way.

The Challenge Of Screenwriting Is To Say Much In Little And Then Take Half Of That Little Out And Still Preserve An Effect Of Leisure And Natural Movement