But What Is Propaganda, If Not The

Every Man Whose Business It Is To Think Knows That He Must For Part Of The Day Create About Himself A Pool Of Silence.

It Is Better To Catch The Idol-maker Than To Smash Each Idol.

The Ordinary Politician Has A Very Low Estimate Of Human Nature. In His Daily Life He Comes Into Contact Chiefly With Persons Who Want To Get Something Or To Avoid Something. Beyond This Circle Of Seekers After Privileges, Individuals And Organized Minorities, He Is Aware Of A Large Unorganized, Indifferent Mass Of Citizens Who Ask Nothing In Particular And Rarely Complain. The Politician Comes After A While To Think That The Art Of Politics Is To Satisfy The Seekers After Favors And To Mollify The Inchoate Mass With Noble Sentiments And Patriotic Phrases.

In The End, Advertising Rests Upon The Fact That Consumers Are A Fickle And Superstitious Mob, Incapable Of Any Real Judgment As To What It Wants Or How It Is To Get What It Thinks It Likes.

Robinson Crusoe, The Self-sufficient Man, Could Not Have Lived In New York City.