But To Me, To Be Original Is

The Fashion Industry Has An Enormous Amount To Offer In What We Do In Industrial Design Because Fashion Is Fast, Fashion Has Its Finger On The Pulse. There Are Very Few Creative Industries That Work On That Rhythm.

So If I Want To Buy A Light In A Shop And I Don't Find A Light That I Like, I Think To Myself What Would I Like? What Would I Like To Buy? Then I Started To Imagine And Design It For Myself A Lot Of The Time.

I Think It's Really Important To Design Things With A Kind Of Personality.

I'd Love To Be Approached To Do Ordinary Things More.

You Know Some People Say That You Make Watches Or Perfume Bottles, It's All Different Things.