But, On Balance, We Seized The Marketplace.

Mcdonald's Is Almost 50 Years Old. For 47 Years We Had A Pretty Consistent Track Record Of Being Able To Deliver Admirable Sales.

And So If Your Competitors Aren't Growing, If There Isn't A Competitive Reason To Grow, And You Want Focus And Discipline To Add Customers To Existing Stores, You Adjust Your Strategy.

I Talked About 12 To 18 Months, And That's About Reaffirming Our Foundation For Sustained Growth: Getting The Discipline Back, Getting The Basics Right, Getting The Customer Focus Back... So By The End Of Next Year, I Hope Most Of That's In Place.

But We Had A Pretty Diversified Portfolio Of Businesses Around The World And Things Tended To Offset Each Other. But One Or Two Years Ago, We Had A Lot Of Things Happening At The Same Time.

We Cover Hamburgers, Chicken, Veggie Burgers, Salads, We've Got A Pretty Broad Range. To Me, Mcdonald's Isn't Only About The Food. It's About The Prices, It's About The Way We Eat.