Average Feels Safe But It's Not. It's

Playing The Game Is A Form Of Winning The Game. In Those Competitions, We Win By Being Resilient.

In Nearly Every Case, Trying To Lead Everyone Results In Leading No One In Particular.

Authenticy In Marketing Is Telling A Story People Want To Hear.

When We Think About What Might Go Wrong, We're More Likely To Design Something That Goes Right.

Artists Are People With A Genius For Finding A New Answer, A New Connection, Or A New Way Of Getting Things Done.