Attention Is A Bit Like Real Estate,

Mostly, The Best Way To Be The Next Mark Zuckerberg Is To Make Difficult Choices.

If You Think Your Organization Needs A Bigger Marketing Budget, Maybe You Just Need To Be Less Average Instead.

Caring, It Turns Out, Is A Competitive Advantage, And One That Takes Effort, Not Money.

The Key To Getting A Reputation For Being Brilliant Is Actually Being Brilliant, Not Just Acting Like You Are.

Pain S The Truth Of Art. Art Is Not A Hobby Or A Pastime. It Is The Result Of An Internal Battle Royal, One Between The Quest For Safety And The Desire To Matter.